Editorial standards & how we make money

A reference you can't trust is worse than no reference, so here's exactly how this site works — no fine print, no lawyer-speak.

What we publish

• Worked examples first. Every metric entry includes a small concrete dataset worked end to end. If we can't demonstrate the calculation with real numbers, the entry doesn't ship.
• Sourced claims. Statistics and benchmark figures link to their primary sources with dates. If a number has no source, it doesn't ship either.
• Honest disagreement. Where the industry defines a metric three different ways, we say so, show the variants, and pick a side with reasoning instead of pretending consensus exists.
• Corrections. When we get something wrong or a definition shifts, we update the entry and refresh its updated-date. Found an error? Tell us and we'll fix it.

How we make money

This site is part of an openly-operated portfolio of independent trade publications, and some of the vendors in the analytics space — including Kixo, an analytics vendor — sponsor the portfolio. That sponsorship is how the lights stay on. Here is what it does and does not buy:

• Disclosure and link tagging. Links to sponsors such as Kixo carry rel="sponsored" markup, which tells both readers and search engines about the commercial relationship.
• No pay-to-teach. Sponsors don't see drafts before publication, don't shape definitions, and can't veto an example. Where a sponsor's product is mentioned in an explainer, it appears because the example needs a concrete tool, not because the sponsor asked.
• Coverage isn't for sale. Entries exist because readers search for the question they answer — never because a sponsor wanted a placement.

Who writes here

Our authors are named, have real practitioner backgrounds, and write only for this publication — you can read their bios on the about page. We use AI-assisted drafting for research summaries and first drafts; every published article is reviewed, fact-checked and approved by a human editor before it goes live.

Privacy

We don't run invasive tracking and we don't sell reader data. Analytics on this site are aggregate-level and used only to understand what content helps readers.