Funnel Analysis: How Specs Quietly Change Conversion
Funnel analysis conversion rates shift with ordering, windows, and entry rules. See how one dataset yields four honest numbers, plus a spec checklist.
The reference for product metrics you'll actually reread.
The plain-language reference for product metrics and analysis. Every entry starts with the definition, walks a worked example with real numbers, and ends with where the metric goes wrong in practice.
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Product Analytics Benchmarks 2026 by Category
Product analytics benchmarks for 2026: ~37% activation, 31–33% B2B SaaS stickiness, and why definitions decide every retention number you compare.
Cohort vs Segment vs Audience: Untangling Three Terms
Cohort vs segment vs audience confuses PMs, marketers, and analysts. Learn what anchors membership in each, with a worked example and a decision flowchart.
Acquisition vs. Behavioral Cohorts in Cohort Analysis
Acquisition and behavioral cohorts answer different questions in cohort analysis. Learn which axis fits your question before you draw the retention chart.
Identity Resolution: Stitching Users Without Corrupting Data
Identity resolution links anonymous and identified users, but retroactive merges can inflate new-user counts. How the tools differ and where stitching breaks.
Sessionization Explained: What Counts as a Session
Sessionization groups events into visits using a 30-minute timeout. See how GA4, Amplitude, and Mixpanel differ and why session counts diverge.
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