Nikhil Rao
Ten years doing analytics at marketplaces and dev-tools companies. Now I write the explainers I wish someone had handed me in year one.
About Product Analytics Handbook
The plain-language reference for product metrics and analysis.
Product Analytics Handbook covers product analytics concepts, metrics, frameworks and how-tos. The publishing rule we hold ourselves to is simple: no metric gets an entry without a worked example using actual numbers. A definition you can't apply to twelve rows of data isn't a definition, it's a vocabulary word.
How the entries are built
Every explainer follows the same discipline: the short version first, then the precise definition, then a small concrete dataset worked end to end, and finally a "where this goes wrong" section drawn from real teams misusing the metric. When the industry disagrees about a definition, we say so and pick a side with reasoning.
The people
Independence
We're part of an openly-operated portfolio of trade publications and some vendors in the analytics space sponsor it. That relationship is disclosed, sponsor links are tagged as sponsored, and no sponsor gets editorial input. The details are on our editorial standards page.